Speed-to-lead decides who wins the job — and you can't win it from a roof. Traction grades every insurance-claim lead the second it lands, hands you the dollar-framed reason to call, and has an AI caller — built, and clearing TCPA counsel before it dials a single homeowner — ready to make that first call the day it's cleared.
One pipeline, running the same way for lead #1 as for lead #10,000. Every step is verified in code — and where a step isn't switched on yet, we label it, to the day.
Every lead gets a Bayesian posterior with a conformal interval and a rank in your queue, and one journal row per lead — so a "hot" lead is a claim you can check, not a vibe.
A deterministic engine turns each lead into the specific dollar reason to pick up the phone — "$14k claim, adjuster booked Tuesday." Works on lead #1. No LLM, no waiting.
The moment a lead is worth your attention, you get pinged. If Slack is down the alert queues and retries — idempotent, never silently dropped. The part most agencies get wrong.
A voice agent — Retell + a Claude model — calls a new lead in seconds, reads the state-required AI-and-recording disclosure first, qualifies the homeowner, books the inspection. Fully wired. Held behind one hard switch until counsel clears it.
Buyers have been trained to distrust AI promises — and they're right to. So here's the most powerful thing we built, told straight, next to the claims other shops will make that we won't.
You know the drill: you buy a "lead," then find out four other roofers bought the same one. Not here. Every lead we grade is worked for you — no shared pool, no aggregator quietly selling the same homeowner down the street. You get a clean, ranked queue that's yours, with a score you can check and an audit receipt on every row.
Every lead is scored the second it lands, ranked in your queue, given its dollar-framed angle, and filed with a receipt row — automatically, around the clock.
Each morning: the short list of leads worth your time, each with the reason to call and a confidence band you can trust. No 500-row spreadsheet, no guessing which lead is the $20k roof.
Right now you make the first call, from the angle we hand you. The day TCPA counsel clears the AI caller, it makes that call in seconds and books the inspection — so speed-to-lead is zero even when you're thirty feet up.
I'll run the pipeline on real leads from your territory on the call and show you the graded, ranked queue. If it isn't obviously useful, you'll know before we hang up.
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